Write stuff that’s unignorable. 

Maybe you like cheese. Maybe you live somewhere near but far from Lapland. Maybe you fear chickens. Maybe you churn butter but only in the light of a full moon. Maybe you day-drink. Maybe you have an alter ego named Esmeralda who smokes Nicaraguan cigars. Maybe you have a wife. *Maybe you plan to poison your husband. I honestly don't care. As long as you really, really want to sound more fun, original and creative in your writing. 

*Ok, maybe don’t plot someone’s murder.

You aren’t boring.

You just lack creativity juice = inspiration. Inside, I show you the most hilarious writing online. Like the tennis club that doesn’t exist, yet has everyone talking. And the CV that makes recruiters say: ‘I read every word.’ All thanks to funny, creative copy. And sometimes, when I feel generous, I break down the exact creative framework behind it. All you have to do is read, giggle, and let it nudge you into writing better, funnier content.

Make people want to print out your writing and put it on the fridge.

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